#DonorLove Celebration Part IX: New Donor Love (Bungee) Heights from Edinburgh Dog & Cat Home

It’s the final #donorlove celebration in partnership with the wonderful John Lepp at Agents of Good.  We’ve been celebrating the delightful ways that fundraisers have been showing appreciation for supporters that go beyond their standard supporter journeys to not only share the love and give big fundraiser kudos, but to spread ideas amongst us to replicate in our own work.

Today we’re celebrating Kelly Barbour and the team at the Edinburgh Dog & Cat home who took donor love to new heights during their Halloween Blackout Bungee event this year.

In their own words, here’s their submission:

Our aim was to host a Bungee Jump in aid of the lost and abandoned animals at Edinburgh Dog and Cat Home. Supporters signed up online, set up their fundraising pages, and attended the event on 27th October in Killiecrankie, Pitlochry. We engaged with them before, during, and after the event itself. They were also encouraged to dress up – it was Halloween, after all!

The first action we took to engage our fearless bungee participants was a phone call. Since they signed up online, they had already received an automatic confirmation – but speaking to them was an amazing opportunity to find out why they signed up and to get them excited about the event as well as confident about the fundraising!

Speaking to our fabulous supporters also gave me a great insight into how to support them through their donor journey. I used these conversations to help tailor my engagement tactics during the lead-up to the event, which encouraged them to be even more engaged on the night.

catanddog

On the day, I took 4 of the supporters on the train to the venue and spoke about the cause on our way there.

At the end of the night, I spent time personally thanking them all. I wanted them to know we’d be in touch to continue our support – there’s nothing worse than feeling ‘discarded’ after you’ve done something lovely for a charity!

Following the event, we sent handwritten thank you cards. They even included a small bungee jumper with their photo on it (my favourite part)!

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On reflection

I think that by using a strong balance of digital (including social media and emails) and classic, personalised chats (phone calls, face-to-face chats, and handwritten thank you cards), we were able to fully engage our supporters and ensure a fun and effective event.”

Why we love it:

  • Another example of human touches creating the magic in event stewardship
  • Using all the communication tools you have available ensures you reach everyone, and adds extra layers of donor love for those you have across them all
  • Did you see the bungee card?!…

Thank you to Kelly and the team for allowing us to share their example and for having such creativity and personality in your supporter thank yous.

John and I will be asking our specially selected judge to pick their favourite example of the #donorlove celebration which will be announced in the new year.  The winning fundraiser will win a £500 donation to a charity of their choice.  Check out the other submissions here.  Follow us at @CharityNikki & @JohnLepp to be the first to know who has won!

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